For those of you who are only satisfied by salacious revelations from my private life, here’s a bombshell. I bought this box of pepper over the weekend.
I was looking for whole peppercorns but I was in a rush so I didn’t read the box properly. I just looked at the picture of whole peppercorns and thought ‘does exactly what it says on the tin.’ Of course it turned out to be ground pepper. Bloody Ronseal.
Which goes to show that readers often pay a lot more attention to the pictures than they do to the words. So make sure your pictures count.