According to John Lennon, peace will exist when enough people do it: ‘War is over, if you want it.’ It’s a self-fulfilling prophecy.
The ultimate self-fulfilling prophecy of course, is Twitter. It only exists because everyone uses it – stop tweeting and it will be no more.
Which brings me to the fact that the whole Web 2.0 experience (Facebook, Twitter, blogging, RSS feeds) hasn’t achieved much of any value yet. It has spawned a million ‘social media experts,’ and it has ensured that John Sergeant stayed in Strictly Come Dancing a few weeks longer than his dubious sense of rhythm warranted.
But that doesn’t seem very worthwhile for a network of millions of like-minded people. The French got ‘fraternity, libertie and egalitie’ without most of them being able to read. Mother Teresa nursed thousands without once referencing her BlackBerry Curve.
So it’s about time someone used all this technology to actually change the world. Yoko Ono is making an effort on Twitter (@yokoono). One of her tweets this afternoon was ‘War is over, if you want it,’ which got me thinking about all this in the first place. But she’s too much of a lunatic hippy to be effective, so I’m going to have make most of the changes myself.
Promoting this site – www.freerice.com – seems like a good start. It helps feed the hungry and also teaches you lots of nifty words – a win-win for a copywriting / world –changing blog like this one.
I’ve not got any other great ideas for my new movement at the moment, but keep checking back. And get in touch if you’ve got any others you think I should know about – there are plenty of ways to get hold of me these days.